Does going viral actually help a political campaign?
Ben Guerin on how politicians should post, in BBC News.
What we're up to
Our news, the press coverage of our work, and the odd think-piece. A few awards snuck in too. Newest first.
Latest coverage
Why every political post needs a message, even the funny ones
Topham Guerin’s co-founder on how a prime minister should use social media, in POLITICO.
Why a clear plan and a clear message still cut through the bots
Ben Guerin on cutting through online noise with a clear plan and a clear message, in The Sunday Telegraph.
Topham Guerin appoints Andrew Hirst as CEO
Andrew Hirst joins as the agency's first CEO to lead TG's next stage of growth.
The last offline leaders: why politicians now need to be mini-influencers
Topham Guerin’s co-founder on how politicians win attention now, in The Age.
AI can take your tasks. It can’t take your relationships.
Ben Guerin sets out, in The Spectator, why AI will change work without ending it.
Great AI creative still runs on taste. Delivering it takes a new discipline.
How Topham Guerin pairs creative taste with the operations to deliver AI work at scale.
Why the most important AI decision is what to stop building
Why choosing what to stop is the hardest strategic call in AI, according to Ben Guerin.
AI autonomy is a dial, not a ladder: set it by what’s at stake
Ben Guerin on setting AI autonomy task by task, by what’s at stake.
A plan is not a strategy. A strategy is what you choose not to do.
Topham Guerin’s co-founder on why a real strategy is a list of things you choose not to do.
Which industries will AI agents transform next?
Topham Guerin’s co-founder reads Anthropic’s agent data as the queue of industries AI changes next.
At Davos, the AI winners weren’t the ones with the best models
Topham Guerin and Omniscan analysed 30,020 Davos articles to map who holds the political capital to shape AI.
Who won Davos 2026? We tracked 30,020 articles to find out
Topham Guerin and Omniscan tracked 30,020 articles and 319,131 quotes to map who won the media at Davos 2026.
How a one-day build turned a government spreadsheet into a national story
Ben Guerin on the one-day side project that turned a public spreadsheet into a story people share.
If social media died in 2022, what should campaigns do now?
Ben Guerin’s campaign playbook for algorithmic media, from the Political Tech Summit in Berlin.
Why your audience will simplify your message if you don’t
Topham Guerin’s co-founder on why simple, repeated messages win, from Get Brexit Done to COVID.
Topham Guerin opens TG USA, its United States headquarters in New York City
Opened a US headquarters in Manhattan and is already operating across six American cities.
The real AI skill: knowing good work when you see it
Topham Guerin’s co-founder on why judging AI’s output matters more than prompting it.
Politicians aren’t just competing with each other. They’re competing with MrBeast.
Ben Guerin on why campaigns lose young voters, from his panel at ACPC in Singapore.
Why banning political ads online helps the populists
Topham Guerin’s co-founder on why the EU’s political ad ban may strengthen the populists.
How Mamdani’s Instagram overturned a 20-point Cuomo lead
Ben Guerin breaks down the four digital tactics behind Mamdani’s primary upset.
The algorithm, not the editor, now decides what the UK reads
Ben Guerin, on the launch panel, picks six findings from Charlesbye’s study of how the UK gets its news.
Inside Topham Guerin’s TikTok strategy for the Coalition’s 2025 federal election
TG’s record on the Luxon win led the Australian Coalition to bring Sean Topham in for its 2025 federal campaign.
How Topham Guerin made Boris Johnson’s “Love Actually” ad in 24 hours
A 24-hour creative gamble became a defining ad of the 2019 campaign, and helped deliver Johnson’s 80-seat majority.
Why Whitehall can’t reach new audiences with old-media thinking
Topham Guerin’s co-founder on what government comms needs to reach disconnected voters, in POLITICO.
How Topham Guerin produced Australia’s first entirely AI-generated political ad
Produced the first entirely AI-generated political ad in Australia, putting TG at the front of AI-driven political creative.
Who won the social media air war in the 2024 UK election?
Ben Guerin scores the 2024 UK election on social media, platform by platform.
Ben Guerin: why political leaders must master Reels, Stories and TikTok
TG’s vertical-video-first approach has shaped winning campaigns from Brexit to Luxon’s TikTok breakthrough.
Topham Guerin’s Sean Topham on the role of AI in election campaigns
TG’s founders are shaping the public debate on how AI should, and shouldn’t, be used in modern political campaigns.
How Topham Guerin made Triple P’s “Next Gen Parenting” brand campaign
Built and rolled out Triple P’s “Next Gen Parenting” brand campaign across YouTube, Meta and Spotify.
Topham Guerin ranks 7th on the Financial Times’ 2024 APAC high-growth list (223.9%)
223.9% growth (2019–2022): a second consecutive top-ten place on the Financial Times’ APAC high-growth ranking.
How Topham Guerin powered Christopher Luxon’s TikTok-led 2023 New Zealand election win
Helped deliver National’s 2023 election win and Christopher Luxon’s path to PM, dominating the youth vote on TikTok.
How Topham Guerin’s 17-million-view video push powered National’s 2023 NZ campaign
National and Luxon drew 4× Labour’s Facebook video views and a claimed 17M+ TikTok views in three months.
Lifeline International appoints Topham Guerin for its suicide-decriminalisation campaign
Won the brief to lead the creative for Lifeline International’s global campaign to decriminalise suicide.
Topham Guerin ranks 4th in APAC on the Financial Times’ 2023 high-growth list (818.5%)
818.5% growth (2018–2021): 4th fastest-growing agency in APAC and 64th overall on the Financial Times’ ranking.
Topham Guerin opens 2023 with senior APAC hires and an Auckland leadership promotion
Opened 2023 with a global tech director hire and an Auckland leadership promotion, signalling continued APAC growth.
Why Westminster can’t quit Twitter: speed and information density
Why MPs can’t quit Twitter, and what could replace it, in PoliticsHome.
Topham Guerin ranks 15th on the 2022 Deloitte Fast 50 with 319% revenue growth
Two consecutive years on the Deloitte Fast 50, with 319% three-year revenue growth.
Kea appoints Topham Guerin as global creative partner for the offshore Kiwi community
Won the brief to be Kea’s global creative partner, amplifying the stories of New Zealand’s offshore community.
Topham Guerin adds two senior hires and two promotions across its ANZ teams
Two senior hires and two promotions across Australia and New Zealand, reflecting sustained APAC growth.
Topham Guerin appoints Sam Newton as APAC managing director
Appointed a dedicated APAC managing director, from its NHS COVID-19 campaign, to lead ANZ growth.
Inside Topham Guerin: the New Zealand duo behind global digital campaigns
In four years TG went from an Auckland bedroom to running digital for election-winning campaigns on three continents.
Topham Guerin wins the UK Government’s £3m COVID-19 social content brief
Won a six-month UK Government COVID-19 communications brief worth £3m.
How Topham Guerin helped deliver Boris Johnson’s 2019 landslide
Helped deliver Johnson’s 80-seat landslide, with the Love Actually spoof alone reaching seven million online views.
How Topham Guerin took its Morrison-winning playbook to Boris Johnson’s Brexit campaign
TG’s Morrison-winning record carried it straight onto Boris Johnson’s Brexit campaign.
How a deliberately “bad” Comic Sans post by Topham Guerin dominated UK Twitter trends
A deliberately “bad” Comic Sans post dominated UK Twitter trends, pushing “Get Brexit Done” far beyond paid reach.
How Topham Guerin built Boris Johnson’s 2019 social media operation
TG’s Australian-win reputation led Boris Johnson to hand it the Conservatives’ 2019 social media campaign.
Inside Topham Guerin's digital campaign behind Scott Morrison's 2019 election win
Helped deliver the Coalition's surprise victory in the 2019 Australian federal election.
How Topham Guerin ran the social media campaign behind Scott Morrison’s 2019 win
Was in the thick of the “miracle” come-from-behind campaign that re-elected Scott Morrison in 2019.
Nothing here yet.