Lifeline International appoints Topham Guerin for its global campaign to decriminalise suicide
Lifeline International appointed Topham Guerin Australia (with agencies D.O.A and BrandThro) as its creative partner for a global campaign to decriminalise suicide, still treated as a crime in over 40 countries. The brief built on TG’s record on global movements, including its work on the NHS’s COVID-19 communications.
- Publication
- Campaign Brief
- By
- Ricki Green
- Published
- 22 August 2023
- Type
- Press coverage
- Topics
-
- advocacy
- social impact
- suicide prevention
- creative campaign
What we did
- TG Australia named creative partner for Lifeline International’s global advocacy campaign, alongside D.O.A and BrandThro
- Campaign goal: decriminalise suicide, still a crime in over 40 countries
- Appointment cited TG’s track record, including the NHS’s COVID-19 communications
Read the full article at Campaign BriefAppointed to drive the creative strategy behind an upcoming global suicide prevention campaign, Topham Guerin Australia will be supporting Lifeline International in ensuring that its message is effectively reaching target audiences.
The campaign objective is rooted in an ambitious goal that will change the lives of thousands: to decriminalise suicide worldwide.
In an era where mental health awareness is on the rise, it’s alarming that in over 40 countries, individuals who attempt suicide face potential arrest, prosecution and even imprisonment. Though a majority of nations recognize the importance of compassionate response, this criminalisation serves as a barrier, discouraging many from seeking help when they need it most. Such punitive measures not only deepen the stigma surrounding mental ill health, but they also hinder critical efforts to understand, diagnose and treat these conditions.
Lifeline International’s choice in partnering with Topham Guerin is rooted in the agency’s track record of excellence and its ability to effect change on a large scale. Previously, Topham Guerin has played pivotal roles in global movements, most notably its involvement in the NHS’s communications during the height of the COVID-19 pandemic.
“We’re deeply honoured to work with Lifeline International alongside talented agencies such as D.O.A and BrandThro on this monumental campaign.”
Sam Newton, Topham Guerin Australia
“Topham Guerin, from the first contact, brought the kind of high energy curiosity and collaboration DNA that really made their track record sing.”
Nick Stravs, Lifeline International
- 40+ countries where attempting suicide can lead to arrest
Questions & answers
What is Topham Guerin’s role for Lifeline International?
Topham Guerin Australia was appointed creative partner, alongside agencies D.O.A and BrandThro, for Lifeline International’s global campaign to decriminalise suicide.
Why does the campaign matter?
Suicide is still treated as a crime in more than 40 countries, and the campaign aims to change that.