How Topham Guerin ran the social media campaign behind Scott Morrison’s 2019 win
Newsroom reported that Topham Guerin (the “low-profile Kiwi digital and creative agency” founded in 2016 by Sean Topham and Ben Guerin) was in the thick of the “miracle” come-from-behind campaign that re-elected Scott Morrison and the Liberal Party, deploying high-tempo digital messaging around the clock to outgun Labor.
- Publication
- Newsroom
- Published
- 29 May 2019
- Type
- Press coverage
- Topics
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- political campaigning
- social media strategy
- digital advertising
What we did
- TG ran high-tempo digital messaging for the Liberals’ 2019 Australian win
- Sean Topham was based at the Liberals’ Brisbane campaign centre with Auckland staff
- Engaged by the Liberals’ federal director Andrew Hirst; prior work included NSW and SA state campaigns
Read the full article at NewsroomFounder Sean Topham was based at the party’s national campaign centre in Brisbane with members of his Auckland staff and has been credited in Australian media reviews of the campaign with helping execute a digital campaign that swamped Labor.
Topham, a former head of the National Party’s ‘Young Nats’ youth wing, and fellow former Young Nat Ben Guerin, 23, set up their agency in 2016 after personal stints working on political campaigns in the UK and elsewhere. They worked for Bill English’s losing campaign in 2017, and have used their skills in digital and video disciplines for winning Liberals’ state campaigns in New South Wales and South Australia.
Topham Guerin was engaged by the Liberals’ federal director Andrew Hirst, now the toast of his party alongside Morrison for winning what outside pollsters and pundits considered the unwinnable election.
On Facebook, comments about Topham Guerin from happy campaign workers have been laudatory. “The best digital campaign company in the world. Very smart strategy (without giving anything away). So good to have you on board. Well done!” said one.
“Best. Digital. Campaigners. Ever. If you want to win, TG are the only game in town. Well done guys. Not only are you awesome at what you do, you are also great people – always an added bonus!,” said a government adviser.
“A low-profile Kiwi digital and creative agency was in the thick of the ‘miracle’, come-from-behind campaign that saw Australian Prime Minister Scott Morrison and his Liberal Party re-elected.”
Newsroom
“Topham Guerin, established just three years ago, helped the Liberals outgun Bill Shorten’s Labor campaign with high octane digital messaging, deploying videos and ads around the clock.”
Newsroom
Questions & answers
What was Topham Guerin’s role in Morrison’s 2019 win?
TG ran high-tempo digital messaging around the clock for the Liberals, deploying videos and ads to outgun Labor, with Sean Topham based at the Liberals’ Brisbane campaign centre alongside Auckland staff.