How Topham Guerin built Boris Johnson’s 2019 social media operation
The New Zealand Herald reported that Boris Johnson had hired Topham Guerin (Sean Topham and Ben Guerin, with offices in Auckland and London) to run the Conservatives’ 2019 social media campaign, after the agency shot to fame on Scott Morrison’s surprise Australian win. The agency had already produced Johnson’s conference promotion videos.
- Publication
- New Zealand Herald
- By
- Chris Keall
- Published
- 14 October 2019
- Type
- Press coverage
- Topics
-
- political campaigning
- social media strategy
- digital advertising
What we did
- TG hired to run the Conservatives’ social media for the 2019 UK election
- Had already produced Johnson’s promotion videos at the Tory conference
- Drafted to the Australian Liberal win by campaign director Andrew Hirst
Read the full article at New Zealand HeraldThe pair’s agency, Topham Guerin - which has offices in Auckland and London - has already begun work and produced Boris’s personal promotion videos at the Tories’ annual conference this year.
Topham and Guerin shot to fame earlier this year, when they were credited, in part, for Scott Morrison and the Liberals’ surprise success in the Australian election earlier this year.
Topham - a former Young Nationals president - was drafted to the Liberals’ re-election effort by campaign director Andrew Hirst - a former staffer at the controversial Crosby Textor.
The agency’s appointment to run social media for the probable UK election follows Johnson’s recruitment of former Australian Liberal Party senior figure Isaac Levido to run the Conservatives campaign.
“Topham and Guerin shot to fame earlier this year, when they were credited, in part, for Scott Morrison and the Liberals’ surprise success in the Australian election earlier this year.”
Chris Keall
“most of our work is outside politics”
Ben Guerin