How Topham Guerin made Triple P’s “Next Gen Parenting” brand campaign

Triple P‘s new “Next Gen Parenting” campaign via Topham Guerin has been designed to help parents navigate common parenting challenges, providing them with practical tips and advice that will help them raise their children from “chaos to captain”.

Today’s parents are responsible for the next generation of medical professionals, teachers, and airline captains, and research shows many of them are worried their kids won’t reach their full potential. Nobody has all the answers to perfect parenting, but with the right support, parents can help their kids become whatever they dream of. Triple P’s new brand campaign “Next Gen Parenting” embodies just that, showing kids growing from bedtime battles to boardroom bosses through the support of their parents.

Triple P has launched the brand campaign with a 60-second film that aims to give parents a taste of how Triple P’s online parenting programs can help them positively influence their child’s skills and development while becoming more confident as a parent.

“However, it was important for us to do this while still keeping within our position as the experts and authority on positive parenting, and we really think that’s been achieved with the Next Gen Parenting campaign,” added Meester.