Who won Davos 2026? We tracked 30,020 articles to find out
Topham Guerin and data partner Omniscan tracked global media coverage of the World Economic Forum 2026 to see who won the media at Davos. Who Won Davos covers 30,020 articles and 319,131 quotes from 17 to 24 January 2026, and ranks 686 people, 76 companies and 146 countries and territories by volume and by sentiment.
- By
- Topham Guerin
- Published
- 3 February 2026
- Type
- Announcement
- In partnership with
- Omniscan
- Topics
-
- media analysis
- Davos
- World Economic Forum
- share of voice
- sentiment
What we announced
- Built by Topham Guerin with data partner Omniscan: 30,020 articles from 1,346 sources, 17 to 24 January 2026
- Donald Trump was quoted 118,477 times, 37% of all coverage and 6.5 times more than Volodymyr Zelenskyy in second place
- Ursula von der Leyen had the best combination of volume and tone: 11,345 quotes at 95.5% positive
- “Middle powers”, the term Mark Carney made central to his keynote, was the top buzzword with 625 mentions
- Geopolitics took around two-thirds of all coverage; climate policy took 0.4%
Topham Guerin helps clients win hearts and minds, so we tracked who won the media at Davos.
Who Won Davos is our analysis of global media coverage of the World Economic Forum 2026, built with our data partner Omniscan. It covers 30,020 articles from 1,346 sources, captured between 17 and 24 January 2026. Omniscan’s entity recognition extracted 319,131 quotes attributed to specific people, measuring actual voice rather than mentions. The site ranks 686 people, 76 companies and 146 countries and territories.
“Winning” Davos depends on what you measure. Volume (how much coverage) and sentiment (how positive) tell different stories.
On volume, it wasn’t close. Donald Trump was quoted 118,477 times: 37% of all coverage, and 6.5 times more than Volodymyr Zelenskyy in second place (18,129). Trump had more quotes than Zelenskyy, Emmanuel Macron (15,371) and Mark Carney (14,296) combined. The WEF’s theme for 2026 was “A Spirit of Dialogue.” The media had other priorities.
On tone, the leaders were different. Among figures with more than 1,000 quotes, Indonesia’s Prabowo Subianto (1,787 quotes) and NVIDIA’s Jensen Huang (1,799) drew the most positive coverage. Ursula von der Leyen had the best combination of both: 11,345 quotes, fifth by volume, at 95.5% positive.
The phrase of the week was “middle powers”. Mark Carney made it central to his keynote, and it appeared 625 times across the coverage, more than any other buzzword.
Geopolitics took around two-thirds of all coverage. Greenland, a territory rather than a country, was the most-mentioned place of the week. Climate policy, which the WEF puts at the centre of its mission, was 0.4%.
Among companies, the Musk empire (Tesla, SpaceX and xAI, tracked as one) led with 443 articles quoting its executives, ahead of JPMorgan Chase (238), BlackRock (224) and NVIDIA (224). OpenAI came ninth, with 74.
The site breaks the week down by people, companies and countries, with six pieces of analysis. The methodology sets out how the data was collected and its limits: social media is not included, and sentiment is classified by an LLM.
Topham Guerin are the global influence experts, getting results for clients at the ballot box, in the boardroom, and beyond. If you want to know who is winning the conversation in your world, get in touch.
“TG helps clients win hearts and minds, so we tracked who won the media at Davos.”
Topham Guerin
“The WEF's theme for 2026 was "A Spirit of Dialogue." The media had other priorities.”
Topham Guerin
- 30,020 Articles analysed
- 319,131 Attributed quotes
- 1,346 Media sources
- 37% Of all coverage quoted Donald Trump
Questions & answers
What is Who Won Davos?
Who Won Davos is Topham Guerin’s analysis of global media coverage of the World Economic Forum 2026, built with data partner Omniscan. It ranks the people, companies and countries that dominated coverage of the week, by volume and by sentiment.
What data does it use?
30,020 articles from 1,346 sources, captured through Omniscan between 17 and 24 January 2026, from which 319,131 quotes were attributed to specific people. Social media is not included.
Who won Davos 2026?
It depends on what you measure. Donald Trump won on volume, with 118,477 quotes and 37% of all coverage. Prabowo Subianto and Jensen Huang had the most positive coverage among figures with more than 1,000 quotes. Ursula von der Leyen had the best combination of both: 11,345 quotes at 95.5% positive.
How is sentiment measured?
An LLM-based classifier labelled each person-article and company-article pair as positive, neutral or negative. The methodology notes that sentiment analysis has context limits, and that scores near 0% or 100% should be read with caution.