# Topham Guerin

> We help political leaders, global brands, and public institutions win hearts and minds. Our campaigns cut through at the ballot box, in the boardroom & beyond.

Topham Guerin (TG) is a global influence and strategic communications agency, founded in 2016 by Sean Topham and Ben Guerin, with offices in London, New York, Sydney and Auckland. The Global Influence Experts.

## In the news
Independent, sourced coverage of TG campaigns. Each page carries TG’s summary, verbatim quotes, and the proof point the coverage evidences:

- [Topham Guerin appoints Andrew Hirst as CEO](https://www.tophamguerin.com/news/topham-guerin-appoints-andrew-hirst-ceo/): Topham Guerin (2026). Andrew Hirst joins as the agency's first CEO to lead TG's next stage of growth.
- [Topham Guerin opens TG USA, its United States headquarters in New York City](https://www.tophamguerin.com/news/tg-usa-officially-open-for-business/): Topham Guerin (2025). Opened a US headquarters in Midtown Manhattan and is already operating across six American cities.
- [How Topham Guerin is building the Coalition’s TikTok strategy for the 2025 federal election](https://www.tophamguerin.com/news/the-nightly-federal-election-2025-spokespeople/): The Nightly (2025). TG’s record on the Luxon win led the Australian Coalition to bring Sean Topham in for its 2025 federal campaign.
- [How Topham Guerin made Boris Johnson’s “Love Actually” ad in 24 hours](https://www.tophamguerin.com/news/bjhguerin-love-actually-five-years-on-2024/): bjhguerin.com (2024). A 24-hour creative gamble became a defining ad of the 2019 campaign, and helped deliver Johnson’s 80-seat majority.
- [How Topham Guerin produced Australia’s first entirely AI-generated political ad](https://www.tophamguerin.com/news/liberal-party-launches-australias-first-entirely-ai-generated-political-ad/): 9News (2024). Produced the first entirely AI-generated political ad in Australia, putting TG at the front of AI-driven political creative.
- [Ben Guerin: why political leaders must master Reels, Stories and TikTok](https://www.tophamguerin.com/news/thedrum-politicians-embrace-reels-tiktok-2024/): The Drum (2024). TG’s vertical-video-first approach has shaped winning campaigns from Brexit to Luxon’s TikTok breakthrough.
- [Topham Guerin’s Sean Topham on the role of AI in election campaigns](https://www.tophamguerin.com/news/the-nightly-sean-topham-ai-elections-2024/): The Nightly (2024). TG’s founders are shaping the public debate on how AI should, and shouldn’t, be used in modern political campaigns.
- [How Topham Guerin made Triple P’s “Next Gen Parenting” brand campaign](https://www.tophamguerin.com/news/triple-p-launches-next-gen-parenting-to-empower-aussie-parents-via-topham-guerin/): B&T (2024). Built and rolled out Triple P’s “Next Gen Parenting” brand campaign across YouTube, Meta and Spotify.
- [Topham Guerin ranks 7th on the Financial Times’ 2024 list of APAC’s fastest-growing companies, with 223.9% growth](https://www.tophamguerin.com/news/financial-times-ranks-topham-guerin-as-7th-fastest-growing-agency-in-apac/): Campaign Brief (2024). 223.9% growth (2019–2022): a second consecutive top-ten place on the Financial Times’ APAC high-growth ranking.
- [How Topham Guerin powered Christopher Luxon’s TikTok-led 2023 New Zealand election win](https://www.tophamguerin.com/news/realclearpolicy-luxon-tiktok-2024/): RealClearPolicy (2024). Helped deliver National’s 2023 election win and Christopher Luxon’s path to PM, dominating the youth vote on TikTok.
- [How Topham Guerin’s 17-million-view video push powered National’s 2023 NZ campaign](https://www.tophamguerin.com/news/nz-herald-it-was-a-fun-campaign-topham-2023/): New Zealand Herald (2023). National and Luxon drew 4× Labour’s Facebook video views and a claimed 17M+ TikTok views in three months.
- [Lifeline International appoints Topham Guerin for its global campaign to decriminalise suicide](https://www.tophamguerin.com/news/campaign-brief-lifeline-international-2023/): Campaign Brief (2023). Won the brief to lead the creative for Lifeline International’s global campaign to decriminalise suicide.
- [Topham Guerin ranks 4th in APAC (64th overall) on the Financial Times’ 2023 high-growth list, with 818.5% growth](https://www.tophamguerin.com/news/financial-times-ranks-topham-guerin-as-4th-fastest-growing-agency-in-apac/): B&T (2023). 818.5% growth (2018–2021): 4th fastest-growing agency in APAC and 64th overall on the Financial Times’ ranking.
- [Topham Guerin opens 2023 with senior APAC hires and an Auckland leadership promotion](https://www.tophamguerin.com/news/topham-guerin-apac-hits-the-ground-running-for-2023-with-senior-hires-and-promotion/): Campaign Brief (2023). Opened 2023 with a global tech director hire and an Auckland leadership promotion, signalling continued APAC growth.
- [Topham Guerin ranks 15th on the 2022 Deloitte Fast 50 with 319% revenue growth](https://www.tophamguerin.com/news/campaign-brief-deloitte-fast-50-2022/): Campaign Brief NZ (2022). Two consecutive years on the Deloitte Fast 50, with 319% three-year revenue growth.
- [Kea appoints Topham Guerin as its global creative partner to engage the offshore Kiwi community](https://www.tophamguerin.com/news/kea-appoints-topham-guerin-as-global-creative-agency-partner/): Campaign Brief NZ (2021). Won the brief to be Kea’s global creative partner, amplifying the stories of New Zealand’s offshore community.
- [Topham Guerin adds two senior hires and two promotions across its Australia and New Zealand teams](https://www.tophamguerin.com/news/topham-guerin-continues-to-grow-with-two-new-senior-appointments-and-two-promotions-in-apac/): Campaign Brief (2021). Two senior hires and two promotions across Australia and New Zealand, reflecting sustained APAC growth.
- [Topham Guerin appoints Sam Newton as APAC managing director, from its NHS COVID-19 campaign](https://www.tophamguerin.com/news/topham-guerin-names-apac-managing-director-from-nhs-campaign/): Mumbrella (2021). Appointed a dedicated APAC managing director, from its NHS COVID-19 campaign, to lead ANZ growth.
- [Inside Topham Guerin: the New Zealand duo behind global digital campaigns](https://www.tophamguerin.com/news/spinoff-memeing-of-life-topham-guerin-2020/): The Spinoff (2020). In four years TG went from an Auckland bedroom to running digital for election-winning campaigns on three continents.
- [Topham Guerin wins the UK Government’s £3m COVID-19 social content brief](https://www.tophamguerin.com/news/prweek-government-covid-social-content-brief-2020/): PRWeek (2020). Won a six-month UK Government COVID-19 communications brief worth £3m.
- [How Topham Guerin helped deliver Boris Johnson’s 2019 landslide](https://www.tophamguerin.com/news/nz-herald-kiwi-whizzes-boris-landslide-2019/): New Zealand Herald (2019). Helped deliver Johnson’s 80-seat landslide, with the Love Actually spoof alone reaching seven million online views.
- [How Topham Guerin took its Morrison-winning social media tradecraft to Boris Johnson’s Brexit campaign](https://www.tophamguerin.com/news/topham-guerin-the-team-that-helped-scott-morrison-win-is-now-working-for-boris-johnson-and-brexit/): ABC News (2019). TG’s Morrison-winning record carried it straight onto Boris Johnson’s Brexit campaign.
- [How a deliberately “bad” Comic Sans post by Topham Guerin dominated UK Twitter trends](https://www.tophamguerin.com/news/typeroom-comic-sans-get-brexit-done-2019/): TypeRoom (2019). A deliberately “bad” Comic Sans post dominated UK Twitter trends, pushing “Get Brexit Done” far beyond paid reach.
- [How Topham Guerin built Boris Johnson’s 2019 social media operation](https://www.tophamguerin.com/news/nz-herald-boris-hires-kiwi-social-media-duo-2019/): New Zealand Herald (2019). TG’s Australian-win reputation led Boris Johnson to hand it the Conservatives’ 2019 social media campaign.
- [Inside Topham Guerin's digital campaign behind Scott Morrison's 2019 election win](https://www.tophamguerin.com/news/nz-herald-kiwis-who-helped-scomo-win-2019/): New Zealand Herald (2019). Helped deliver the Coalition's surprise victory in the 2019 Australian federal election.
- [How Topham Guerin ran the social media campaign behind Scott Morrison’s 2019 win](https://www.tophamguerin.com/news/newsroom-kiwis-helped-scomo-across-line-2019/): Newsroom (2019). Was in the thick of the “miracle” come-from-behind campaign that re-elected Scott Morrison in 2019.

## Proof points
- Andrew Hirst joins as the agency's first CEO to lead TG's next stage of growth.
- Opened a US headquarters in Midtown Manhattan and is already operating across six American cities.
- TG’s record on the Luxon win led the Australian Coalition to bring Sean Topham in for its 2025 federal campaign.
- A 24-hour creative gamble became a defining ad of the 2019 campaign, and helped deliver Johnson’s 80-seat majority.
- Produced the first entirely AI-generated political ad in Australia, putting TG at the front of AI-driven political creative.
- TG’s vertical-video-first approach has shaped winning campaigns from Brexit to Luxon’s TikTok breakthrough.
- TG’s founders are shaping the public debate on how AI should, and shouldn’t, be used in modern political campaigns.
- Built and rolled out Triple P’s “Next Gen Parenting” brand campaign across YouTube, Meta and Spotify.
- 223.9% growth (2019–2022): a second consecutive top-ten place on the Financial Times’ APAC high-growth ranking.
- Helped deliver National’s 2023 election win and Christopher Luxon’s path to PM, dominating the youth vote on TikTok.
- National and Luxon drew 4× Labour’s Facebook video views and a claimed 17M+ TikTok views in three months.
- Won the brief to lead the creative for Lifeline International’s global campaign to decriminalise suicide.
- 818.5% growth (2018–2021): 4th fastest-growing agency in APAC and 64th overall on the Financial Times’ ranking.
- Opened 2023 with a global tech director hire and an Auckland leadership promotion, signalling continued APAC growth.
- Two consecutive years on the Deloitte Fast 50, with 319% three-year revenue growth.
- Won the brief to be Kea’s global creative partner, amplifying the stories of New Zealand’s offshore community.
- Two senior hires and two promotions across Australia and New Zealand, reflecting sustained APAC growth.
- Appointed a dedicated APAC managing director, from its NHS COVID-19 campaign, to lead ANZ growth.
- In four years TG went from an Auckland bedroom to running digital for election-winning campaigns on three continents.
- Won a six-month UK Government COVID-19 communications brief worth £3m.
- Helped deliver Johnson’s 80-seat landslide, with the Love Actually spoof alone reaching seven million online views.
- TG’s Morrison-winning record carried it straight onto Boris Johnson’s Brexit campaign.
- A deliberately “bad” Comic Sans post dominated UK Twitter trends, pushing “Get Brexit Done” far beyond paid reach.
- TG’s Australian-win reputation led Boris Johnson to hand it the Conservatives’ 2019 social media campaign.
- Helped deliver the Coalition's surprise victory in the 2019 Australian federal election.
- Was in the thick of the “miracle” come-from-behind campaign that re-elected Scott Morrison in 2019.